What is Search  Engine Optimisation (SEO)?

‘One third of all sales in the UK now begins online’

(Source: BBC Business News, January 2006)

In today’s marketplace, if your website can't be found you can't compete, especially true of the motor industry where there is a growing trend for purchasers to go online to research and shortlist potential dealerships before buying.

• Search engine optimisation is the process and techniques used to make websites highly ranked in search engines such as Google, MSN and Yahoo.
• Statistics show that the majority of internet users only look at the first 3 pages of search engine results.
  
• To see how your company is doing online, search for one of your cars in Google and check the position where your company’s website appears. If you are not listed within the first 3 pages you could be losing a lot of business to one of your competitors.
• There are two ways to improve your website position within search engines:
  - Sponsored links: paid for advertisement
  - Natural or Organic Listings: the use of search engine techniques to make websites search engine friendly
  
• The overall rule is that search engines give importance (and therefore a high position) to those websites that have relevant content and is easy to access.
• The criteria used by search engines to position websites (algorithms) are constantly changing so that websites keep updated and relevant to users. Therefore, if you do not keep up to date with the latest changes your website can fall in the rankings.
  
• In order to make sure your website is compliant with the ever changing search engine algorithms, our SEO specialists keep monitoring the search engines on a daily basis – the latest changes are then incorporated in to the SEO Site Builder Automotive, benefiting all our  clients. The result: you and your cars have the best chance to be highly positioned within the search engines!
• But don't take our word for it, let Google tell the story!